The Web 2.0 is a fast growing and influential segment of the Internet. Most online marketers find it scary and overwhelming due to its sheer breadth. The reality is that there are more losers in this realm than true opportunities. During this presentation you will learn strategies and tactics that work in the World Web 2.0 aka, the Social Internet, Travel 2.0 or user generated content (UGC). Just as importantly, you will learn what doesn’t work, despite the hype and buzz. Specific resources and tools will be shared and in this lively and interactive sessions. These strategies and tactics shared during this presentation are useful to CVBs, tour operators and suppliers. Learn how to:
*Manage your online reputation more effectively.
*Easily add interactive Web 2.0 elements to your website.
*Avoid Web 2.0 “opportunities” that don’t offer clear results.
*Pitfalls and risks when implementing Web 2.0 marketing initiatives.
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