The first and most important use of Web 2.0 is to manage your brand’s reputation.Monitoring the larger internet for what other users of Web 2.0 sites are saying about you is critical. They offer you the opportunity to enter a conversation and speak to your brand.
Tip: use technorati and Google alerts to watch what people are saying every day.
Pay special attention to Tripadvisor and Yahoo Travel are saying about your destination. Enter the conversation!
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