Understanding the Power of Web 2.0

The Web 2.0 is a fast growing and influential segment of the Internet.  Most online marketers find it scary and overwhelming due to its sheer breadth.  The reality is that there are more losers in this realm than true opportunities.  During this presentation you will learn strategies and tactics that work in the World Web 2.0 aka, the Social Internet, Travel 2.0 or user generated content (UGC).  Just as importantly, you will learn what doesn’t work, despite the hype and buzz.  Specific resources and tools will be shared and in this lively and interactive sessions.    These strategies and tactics shared during this presentation are useful to CVBs, tour operators and suppliers. Learn how to:

*Manage your online reputation more effectively.
*Easily add interactive Web 2.0 elements to your website.
*Avoid Web 2.0 “opportunities” that don’t offer clear results.
*Pitfalls and risks when implementing Web 2.0 marketing initiatives.

What is Web 2.0 AKA User Generated Content (UCG), The Social Internet or Travel 2.0? Read the rest of this entry »

Many Web2.0 activities require constant feeding, walking, care… and vet bill. Read the rest of this entry »

Web 2.0 revolves around real people sharing real things.  Corporate spin control is not well received.

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Web 2.0 is a large world.  Make sure you are playing in a sandbox that matters. Read the rest of this entry »

The first and most important use of Web 2.0 is to manage your brand’s reputation. Read the rest of this entry »

Online Mapping is especially powerful for the travel industry. Read the rest of this entry »

Online Video is huge and growing. Over 10 Billion videos streamed a month! Read the rest of this entry »

Focus on one specific niche within your web 2.0 work if you are just starting

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